This brand is built on a simple idea: our lives are shaped through the choices we make.  They offer items that bring meaning to everyday life while creating a positive impact on people, community, and the planet.  Many of the products support children in need or people with disabilities from countries like Africa and Japan.This passion project is spearheaded by MISIA, one of Japan’s most celebrated singers.  The brand reflects her love of beauty, human connection and responsibility. Through her work, she invites everyone to make choices that enrich daily life, do good for others, and contribute to a better future for all.

https://www.mychoice-mylife.com

“Our journey with solid shampoos and conditioners began with a simple idea: to reduce plastic waste and the convenience of easy travel. In Japan, the options were still quite limited, and as I kept searching for the ideal one, I eventually thought, why not create it ourselves?What followed was years of trial and error. After four years of dedication, we finally arrived at something we are truly proud of: gentle on the skin, kind to the hair, and mindful of the planet.For the shampoo, we chose kuromoji, a wood native to Japan, with its crisp, refreshing aroma. The conditioner is centered around geranium, with a touch of sweetness. With both, our hope is to make bath time feel a little more comforting, a little more kind.”